Recently I co-authored a post about careers in analytics. Check it out and send along your feedback.
Are you interested in finding a job in digital analytics? Do you want to become a leader in web analytics? Then read on.
Here are lessons learned from two people that have been in the field for a few years. One as an analytics practitioner (Peter Sanborn, Microsoft), and the other an analytics staffing professional (Corry Prohens, IQWorkforce).
Read on….
External Blog Hiatus
Hi all,
Apologies for my negligence of this blog. I have actually been actively blogging. But it’s been internally at Microsoft, on topics that can’t be shared publicly. This summer I will resume posts to this blog.
Topics I have been pondering include:
- The tactile web – what touch means for analytics.
- Psychology and web analytics – how motivated reasoning is the enemy of data.
- Predictions – who will buy WebTrends?
- Why the cost of behavioral targeting is not worth the return.
- The internet in Africa – the societal impact of digital malnutrition.
- Leading indicators – the Internet as a Predictor of Future Economic Trends.
If there are other topics of interest, send me a note.
Thanks – Peter
When Jim Sterne asked me to be on the panel for Emetrics a few months ago titled, What Executives Want From Web Analytics?", I thought that’ll be easy. I know exactly what execs want for web analytics, I’ve been doing this for over 10 years.
Given the oceans of data we are surrounded by everyday, it’s easy to lose sight of the fact that behind all the numbers are real people.
This week, I was reminded of that reality as I watched the traffic coming from Egypt to Windows Online (I’m the web analytics manager for the site) slow to a halt.
So I was thinking about putting together my top 10 predictions for 2011, then I whittled it down to five, now I’m down to one.
The new year is still 2 weeks away after all, it’s hard to think that far ahead….Read more….
In 2006, China surpassed the US in internet usage. In 2009, China’s internet population surpassed the total US Population.
According to the most recent numbers from ComScore, 280M people access the internet from China.
That means 1 of every 4 people that use the internet are coming from China. Read more….
Facebook Topples Google Part I
If you don’t think internet is really having an impact on the speed of business consider this fact. It took Toyota 77 years to dethrone GM as the largest automaker. Facebook is on the verge of doing the same to Google in a little under 7 years*.
In September 2010, ComScore reported that Facebook attracted 620M visitors to Google’s 613**. Given that Google has been sitting in that spot for most of this decade, it’s an impressive achievement.
Facebook Topples Google: Part II
My measure for whether or not a new technology has been fully adopted by society is marked by the day my father starts using it.
Well, last month Dad friended me. Needless to say, I wasn’t surprised it happened the same month Facebook surpassed Google to become the #1 site on the planet. Ladies and Gentlemen, we now have a new heavy-weight champion of the world (wide web).
Welcome to Web Analytcs Pundit
This web analytics blog covers trends happening right now in the web industry. It uses web analytics to explain how the internet landscape is changing.
Enjoy! Peter
